Your Brand Is Well Reebok.

Read this AIM exchange that Jeff Staple reproduced on his Arkitip blog, between himself and a friend of his at Apple about whether or not he should buy the new Blackberry Storm. Unsurprisingly, the Apple guy was appalled, and replied in part:

uv tried typing on it? there’s fundamentals w/ just design philosophies….the haptic feedback screen and push down click/screen isn’t anything new…it’s cool that they’re trying to push it on their end tho…but…it’s like reebok dude….some shit is yeah…ok, i can live with…looks ok. but, at the end of the day its just………reebok.

Savage. Bit of a blow for Reebok, no?

Half inched from Murketing

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One Comment

  1. Posted November 27, 2008 at 10:18 am | Permalink

    Awesome – my new favourite saying.

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