Read this AIM exchange that Jeff Staple reproduced on his Arkitip blog, between himself and a friend of his at Apple about whether or not he should buy the new Blackberry Storm. Unsurprisingly, the Apple guy was appalled, and replied in part:
uv tried typing on it? there’s fundamentals w/ just design philosophies….the haptic feedback screen and push down click/screen isn’t anything new…it’s cool that they’re trying to push it on their end tho…but…it’s like reebok dude….some shit is yeah…ok, i can live with…looks ok. but, at the end of the day its just………reebok.
Savage. Bit of a blow for Reebok, no?
Half inched from Murketing
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Awesome – my new favourite saying.