The easiest way to change behaviour is to make it more fun to do.
You might have seen the piano staircase video before, but now it seems that The Fun Theory (the guys behind the “guerrilla” piece of interactive media) was in fact part of a bigger Volkswagen initiative.
Some very good, original and no doubt successful work emerging there… but then there’s the question about originality, ownership and more.
I loved the work VW produced in it’s fun theory initiative, it reminded me of Miranda July’s LTLYM project in a lot of ways… VW’s world’s deepest bin and the musical stairs had all the things I like about interactive work – invisible tech, no learning curve and something that brightened up your day… then I remembered Fabrica’s project Tuned Stairway in 2006 and Tom Hanks in Big and Sony’s stairwell in Tokyo and all the debate around creative ownership that have raged the past year came flooding back… for me there’s a place for all these things but may the debate continue…
