N Building from Alexander Reeder on Vimeo.
If the future is giant barcodes on the side of buildings, not only will I likely be out of a job, but it would be a shame for the whole creative marketing industry… but of course with every closed door a new one opens. With that in mind, being positive, the above augmented reality video looks at how buidlings can communicate with passers by. Going one step beyond Bluetoothe’d messages, or a remote website, this building sends its comms to those who passing by that are intrigued by the goings on within. Tweets from shoppers inside, discounts and offers from concessions, and more. Read more at DesignBoom
