PSFK have surveyed a bunch of brands for their Good Brands List and ranked them against various categories to help the rest of us learn a little something. The list isn’t exactly surprising but then the brands they reference – Google, Apple, Skype, Facebook etc – are rightly reknowned for not only innovation but modern thinking and marketing in the process.
Still, useful learnings to think about: Experiment and embrace failure. You build the playground. Amaze people with your audacity, delight customers with your attention to detail. Every aspect of the brand should be as good as the product. Sell services not products. Let your customers set the agenda.Make every step along the path to purchase enjoyable.
Common traits of all the brands include:
Common traits of all the brands include:Usefulness for the consumer. In doing so, look not only at your product or service, but the eco-system that surrounds it.
Constant innovation is the essential element of growth. Continually push the boundaries of your offering and create ancillary products.
Premium aesthetics coupled with consistent delivery wins every time. Make your audience feel valued, encouraging them to include you as part of their identity.
Create a sense of community for your customers. Actively engage them and listen to what they have to say. They are the best source of guidance for improved service.
Look at your consumers’ eco-system of needs and change your business model to suit them.
Instead of spending money on advertising, leverage the existing community that’s involved with your brand to promote your products and services.
