The Future of Media is a topic that interests us at TheScrapBook, and the emerging trend for personalised magazines is worth noting. On the one hand, why would I want a magazine to do for me what I already do/get via the internet… on the other hand, print media is more relaxing, engaging, less distracting, and can be used on aeroplanes!
That’s why HSBC has launched personalised in-flight magazines, and why Time magazine has launched “Mine” – a publication of articles from Time associated press tailored for your specific interests.
