Obama Branding

Great article at NewsWeek on Barack Obama’s design and typographic political power moves.

“Let’s be honest. Barack Obama is not on the verge of clinching the Democratic nomination because of his policy positions–whatever his most evangelical supporters might tell you… watching Obamamania over the past few weeks, I’ve become convinced that there’s something more subtle at work, too… It’s the way the campaign has folded the man and the message and the speeches into a systemic branding effort…”