Nike’s SweetSpots for ACG

By Chungaiz | Published: June 11, 2008

You need to a flashplayer enabled browser to view this YouTube video

You need to a flashplayer enabled browser to view this YouTube video

You need to a flashplayer enabled browser to view this YouTube video

Nike ACG Sweetspots films. Incredible.

But I had a thought this morning: to what extent is any activity that Nike make for their smaller labels like ACG not in fact trying to appeal to the hard core sport enthusiasts (in this case base jumpers or skiers) but actually is pure halo branding that promotes sport culture, or leisure/casual wear?

Probably quite a large amount, judging by my own trainer collection.

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This entry was posted in Advertising, Films, Skate, WTF?, photography. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

One Comment

  1. moswei
    Posted June 19, 2008 at 12:17 am | Permalink

    Wow the base-nast vid is incredible.True freedom of expression non?

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