The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd.
Launched with a ‘hidden’ Youtube link that isn’t visible for people searching until 22nd May – part of our influencer strategy that has got the ad viewed 400,000 times since yesterday evening. (That’s four times as many views as Carat achieved in the last week with their latest Adidas ad.)
This supposedly quiet launch will follow with Youtube and Facebook takeovers during the day. We’ll launch officially with a solus 3 minute post whistle spot in the Champions League final on ITV 1 – ITV are even removing their promo credits in the break. Further 3 minute spots in the finales of Lost and 24 will provide further opportunities to see the full length ad on TV.
Watch the teasers via the links below:
Rooney Caravan
Ronaldo Statue
Ronaldo Movie Premier
Ronaldinho Samba-Robics
“Write the Future” film takes people on a journey that dramatically captures that one moment when headlines are written from a single pass, or one strike can bring a nation eternal happiness, while bringing others to their knees.
Some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured. Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances.
Football fans around the world will be able to experience the full three-minute film online at nikefootball.com from May 20th at 6pm GMT before it rolls out through global partnerships with Facebook, YouTube and QQ.com on Saturday the 22nd. The spot will then air across 32 countries, sharing the campaign with millions of fans around the world on May 22nd, after the final whistle of the Champions League, to herald in the start of World Cup fever.
This marks the first stage of a journey that will ultimately see fans around the world write their own future through experiences that put them at the center of the action. In June, fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information, placing them at the center stage.
Footballers can then use this creative to build their own Facebook campaign to get noticed and selected for “The Chance” – an elite Nike Academy football camp in partnership with the Barclays Premier League in England that allows players to get scouted and get noticed at the highest level of the game.
“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” said Davide Grasso, NIKE, Vice President of Global Football Marketing. “This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way.”
“Every touch you have in a game has the ability to change the entire course of not just those 90 minutes, but your entire tournament or season,” said Cristiano Ronaldo. “One touch of the ball can be an opportunity to leave your mark on the game and write your own future, or equally a moment missed, that creates a legacy for your opponent with their fans.”
Making of video here
BTW, the music is from a band called Focus. They’re nuts!
2 Comments
hey Chungaiz,
So the views have everything to do with the ‘influencer strategy’ and nothing to do with the standard of the film?
G
hahaha! Both have merits!
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