Fitzrovia, where else, is the site of Monocle’s first newsagent sponsorship deal. The new-look Charlotte Street News bears the magazine’s livery inside and out: a signature awning protects browsers from the vagaries of the UK weather, and slick Monocle-black strips divide the shelves of titles within - making for a smarter way to consume printed matter. (their words, not mine. Can you tell?)
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[...] a print title just as many long established publications are folding. From pop up shops to full news stand livery, the increasingly full service brand challenges the conventions of the publishing world. Even the [...]