Ruby hipped me to some stuff about Kids. She did a little focus group too around Brands and music.
in SIX MINUTES – the kids named 44 brands they saw as being part of the whole music thing, either in a good or an appropriating way…
Some good chatchat about Fresher’s Week and comfort brands for the kids:
NUS estimated annual cost of being a student: £13, 626 (£15, 769 in London)Maximum Student Loan: £4,625 (£6,475 in London)Maximum maintenance loan: £2,835Number of tuition fees loans taken out: 226,000Number of maintenance loans taken out: 727,000Proportion of students who qualify for the full, means tested grant: One thirdPercentage of students living at home: 22%Average debt on graduation: £12,000Average weekly amount by which students underestimate outgoings: £20 (not bad, I say, but then do the math)Average graduate earning salary: £24,000Percentage of medical students who owe more than £30,000: 20%Percentage of students ‘extremely worried’ about debt: 13%Proportion of young people the government wants attending university by 2010: Half
She also links to an article in The Times and Barnardo’s that explores how “most adults think children are feral and dangerous”. Good grief.
