French graphics agency, H5, have a really interesting film coming out: Logorama
I know them as the designers of some of the best music videos I’ve seen – Massive Attack’s bio-genetic future of “Special Cases” and Royksopp’s data-driven inforgraphic “Remind Me” – but this seems to be their forray into feature film.
Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. The film originally debuted at the Cannes Film Festival, where it earned the Best Short Film honor in the Cannes Critics’ Week Competition. In it, you’ll see the Michelin Man, the Haribo kid, Bob’s Big Boy, Mr. Pringle and Ronald McDonald, but in some very unfamiliar roles playing the classic movie archetypes of good guys, bad guys and foils.
Trailer here:
Opening scene here:
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[...] French Agency H5’s film that we reported on previously, won an oscar this year. [...]