Karl Lagerfeld Hosts Radio Station in Grand Theft Auto IV

Karl Lagerfeld is killing it in social media terms – generating conversation about all sorts of things, from a mobile art museum with Zaha Hadid to an online tour of Coco Chanel’s appartment. Recent news from Hypebeast, WWD and PSFK talks of Karl’s radio station in Grand Theft Auto IV.

From WWD:

Players can pick from multiple radio stations for the soundtrack, ranging from licensed songs to new ones. Lagerfeld picked his favorite electronica and dance music and peppered the selection with some of his rapid-fire commentary.
“They had written a politically incorrect dialogue,” the designer said. “I loved it, [particularly] in a time when everybody wants to be so politically correct when they talk.”
He didn’t have to dig too deep to find his music selection. “Music is part of the life of fashion, too,” he said. “Through the famous sound stylist Michel Gaubert, I’m very much ‘au courant’ and know what’s going on.”

Get a preview of the station at Rockstar Game’s GTAIV site.

One of the highlights of the GTA series has always been the music (and the ads!) so, check out Femi Kuti’s station, IF99 too!

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