Springwise reports on HSBCs new offering at Heathrow’s Terminal 1. They’ll bind you your own bespoke inflight magazine by helping you to select magazine articles on topics you’re interested in and have them bound into a hardback form to take on the flight, according to Marketing Week.
Browse through the diverse selection of loose-leaf articles arranged on backlit shelving, with available articles sourced from around the globe focusing on four general topic areas: home and abroad, commerce and politics, health and sport, and media and culture. Once they’ve made their selections, travelers will simply take their articles to HSBC’s binding bar to be neatly bound inside the hard cover.
More evidence that the world is becoming personalised, with consumers at the controls.
