Culled and adapted from the original article at DoshDosh, the LoneGunMan has put together a list of how to influecne people online. I’d suggest it’s relevant to real world influence too, but certainly to influential marketing.
- Show ratings and reviews by other users (for action through social validation).
- Provide instant gratification and a quick fix.
- Put the most important action to be done first.
- Use the illusion of scarcity (previously).
- Build reciprocity by giving away something for free.
- Learn to use food, sex and danger in an advertising context.
- Limit the choices available and promote bundles (noted in this list with the paradox of choice/too-much-choice effect theory firmly in mind: while the advice is solid, the paradox of choice theory is overestimated).
- Speak to your visitor by using the word ‘You’ (personalisation).
- Get your visitors to make a (small) commitment. Preferably a public one.
- Use images that demonstrate similarity and attractiveness.
- Be a master at telling stories.
Andy, can we implement some of these into TheScrapBook?
