From Divinity Metrics:
“This weeks top video for BMW in Brand20 index surprised us, its a beautiful video of the Kinetic Sculpture at the BMW museum and undoubtedly getting a lot of views for BMW this week. The interesting part is that, Honda is advertising along side and in the video. A few second into the video you notice an ad of the Honda Pilot, and on the right side a contest promotion by Honda.”
It’s not the first time that Honda have been clever with online advertising. They notoriously rank exceedingly well for “green” cars (hybrid etc) and have had positive shift in their associated brand values, even though the number one “green” car (in terms of marque) is Toyota Prius.
