Well, skydiving out of a plane to spell out Honda in the first live advert for about 50 years is certainly “difficult” but as a friend of mine pointed out, “what’s the point?” (charming as it is though, might I add!)
The best bit is with the cameraman’s gloves, and it certainly has a feeling of huge, epic scope (there has been a nice buildup too with the unbranded ads that came previously, using only the url as the endline) but to what real end? Simply spelling out your brand is perhaps only interesting to those in ad-land, who recognise the feat.
But what about the real people? Do they find it interesting? Do they care that it was live or not? As an event, it’s only as good as the drama as it presents – which was great.. but could it have been better if it failed? Either way, could it not have been placed in a more reasonable slot than during the first break of “Come Dine With Me” shown on Channel 4 at 8.10pm?
The Guardian has more
One Comment
I have to say that I tend to agree; impressive? Yes. Pointless? Utterly.
I’m guessing that the average punter will have been totally ‘Meh?’ by the whole thing.
It was all a bit mouth & no trousers.