Wow. This is exactly how NOT to do it. Garnier has taken the embarrassment stakes in advertising to a whole new level. Memphis Bleek, by the way, has taken hip hop to an even more disgusting level. In contrast to the more subtle moves that Chris Brown and Wrigley’s made, this new “music video” (sorry, but it’s an advert through and through) for Garnier Fructis has really riled me.
I thought that the worst thing was in fact that it was getting so many plaudits from the YouTube community… what’s even worse is that now I’m actually suspicious of them; they’re probably planted comments:
“ahh, id put this on my ipod, and upload the video–this video is freakn amazing! [sic]”
“Awesome!!!! 5 stars! This is the most creative ad I’ve ever seen. The song is something I’d buy for my iPod. Te video is great. I want some Garnier. [sic]“
I think the agency involved should be shot. I wonder if it was Translation Advertising… Memphis Bleek is on Rock-A-Fella after all. How funny if that were the case…
As ThreeBillion says, “Fructis? Fructdat.”
Thanks Ruby.
Here’s some much better music and marketing – N.E.R.D, Julian Casablancas and Santogold.
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