Fuct - the fashion brand that came, conquered, went and came back again – has directed their first short film, part one of which can be seen above, and on their website. Nice to see the originators of street fashion (a/k/a “streetwear”, ahem) can still shake things up, push creative boundaries and not be afraid to try something new, original and compelling.
Certianly, the internet has much to answer for in killing off brands like Fuct, but it’s equally thanks to the internet that brands like Fuct have new avenues to pursue and market their products. Keep an eye on their “Love Awareness Program” blog for psychedelia, motorbikes, deserts and of course, new product.
