The Olswang Convergence Consumer Study 2008 was released today. It has some great insights into the downloading, purchasing and listening behaviors of British consumers. Download the 55-page report (PDF) here (music section starts on page 29)
Respondents most frequently listen to AM/FM radio (62%) and CDs (54%) at least once a week. The third most frequent way to listen to music was listening to tracks ripped from a CD to a PC (44%). Listening to downloaded music and streaming music came in at 28% and 26%, respectively. A majority of two groups — classified by Olswang as “tech laggards” and “kids” — listen to CDs on a CD player at least once a week. A majority of both groups also listen to tracks ripped from CDs at least once a week.
Thanks to Coolfer for the highlights.
