Digital Music Survey Results – YouTube more important than Radio!

The Olswang Convergence Consumer Study 2008 was released today. It has some great insights into the downloading, purchasing and listening behaviors of British consumers. Download the 55-page report (PDF) here (music section starts on page 29)

Respondents most frequently listen to AM/FM radio (62%) and CDs (54%) at least once a week. The third most frequent way to listen to music was listening to tracks ripped from a CD to a PC (44%). Listening to downloaded music and streaming music came in at 28% and 26%, respectively. A majority of two groups — classified by Olswang as “tech laggards” and “kids” — listen to CDs on a CD player at least once a week. A majority of both groups also listen to tracks ripped from CDs at least once a week.

Thanks to Coolfer for the highlights.