Comments on: Chris Brown’s Double Mint Hit

By: Music Industry Revenue Model Working! | THESCRAPBOOK

Music Industry Revenue Model Working! | THESCRAPBOOK — Wed, 08 Oct 2008 13:27:21 +0000

[...] highlights the immense turnaround the music industry has had to face. We’ve talked about music branding and advertising funded musicians before, but The Economist is back with a new article that may have [...]

By: Garnier Fructis - WTF?? | THESCRAPBOOK

Garnier Fructis - WTF?? | THESCRAPBOOK — Wed, 13 Aug 2008 10:03:23 +0000

[...] way, has taken hip hop to an even more disgusting level. In contrast to the more subtle moves that Chris Brown and Wrigley’s made, this new “music video” (sorry, but it’s an advert through and through) for [...]

By: Chungaiz

Chungaiz — Wed, 30 Jul 2008 13:39:33 +0000

Run DMC and Adidas wasn’t a commercial venture, though, don’t forget. It was a display of “cool” (and wealth, status etc) that they chose to make.

Nothing surprising with that – they were the biggest name-checkers, but not the first. I agree that hip hop has fallen very far from the tree but if the music industry still wants to make money, they need to look at opportunities presented to them. People don’t really care. And is it any different from Mr T in a snicker’s ad or Ronaldo in a Nike? Not massively, in my opinion.

By: Matt Toms

Matt Toms — Wed, 30 Jul 2008 11:03:30 +0000

Man…this is like 100,000 light years from the origins of hip hop….how this music form can still be dubbed ‘street’, ‘real’ etc etc is an absolute joke. It started with RUN DMC and addidas and has gone to this…very good ideas on a advertising level fo sho…but ‘they’ (the industry and those responsible for it) ought to hang their heads in shame at the abuse of those who see hip hop as representing their plight and as manifesting their gripe against the Man…