THESCRAPBOOK

Wow. This is exactly how NOT to do it. Garnier has taken the embarrassment stakes in advertising to a whole new level. Memphis Bleek, by the way, has taken hip hop to an even more disgusting level. In contrast to the more subtle moves that Chris Brown and Wrigley’s made, this new “music video” (sorry, but it’s an advert through and through) for Garnier Fructis has really riled me.

I thought that the worst thing was in fact that it was getting so many plaudits from the YouTube community… what’s even worse is that now I’m actually suspicious of them; they’re probably planted comments:

“ahh, id put this on my ipod, and upload the video–this video is freakn amazing! [sic]”

“Awesome!!!! 5 stars! This is the most creative ad I’ve ever seen. The song is something I’d buy for my iPod. Te video is great. I want some Garnier. [sic]“

I think the agency involved should be shot. I wonder if it was Translation Advertising… Memphis Bleek is on Rock-A-Fella after all. How funny if that were the case…

As ThreeBillion says, “Fructis? Fructdat.”

Thanks Ruby.

Here’s some much better music and marketing - N.E.R.D, Julian Casablancas and Santogold.

Wow. Sky News has brought something rather “impressive” to light: The Olympics fireworks display was faked… Read the full article here, but here’s the bottom line:

“The global television audience of more than three billion people watched in amazement as a series of giant footprints outlined in fireworks proceeded through the night sky from Tiananmen Square to the Bird’s Nest stadium - except they were watching a computer animation.

Even the giant television screens within the stadium itself broadcast the fake images.

Stunned viewers thought they were watching the string of fireworks filmed from above by a helicopter, but in reality they were watching a 3D graphics sequence that took almost a year to produce. It even included a ‘camera shake’ to mimic the effect of filming from a helicopter…

…Organiser said that the footprint fireworks were there for real, but thought it unsafe to try to film them - so they recreated them instead.”

More photos of the ceremony can be found on Flickr.

Brilliant.

Thanks Poplicks

Read At Work:

Dont Click It

Two great websites that deserve to be here on TheScrapBook. Play with them yourself to appreciate what they’re all about!

I’m not late on this, I just thought that someone should post it up. The Uniclock is lovely, charming, and vaguely useful. The music is great too!

Vodka and Tonic

Screwdriver

Kalhua

More at Molecular Expressions

Sublime or ridiculous? Whatever, there certainly isn’t anything that beats a hand finished touch to your denim. It’s all very well Levi’s producing decent replica Big E jeans, but the quality of those has dropped significantly over the last few years as machines have tried to replicate the ageing details. APC have rectified this “problem” with their Butler Worn Out jeans, properly worn through by real people, I’d imagine each pair to be rather individual and probably very well detailed. Hopefully they’ll have been dry cleaned though.

From Hypebeast

Is everything going to be OK and other brilliant mini sites from Converse. Check them all out, but they includes the infamous Kissing with Ross and the surreal At least you’re not lost at sea. Out of your league girl is fairly amusing for singles, and Chucks In Soda might replicate the Diet Coke and Mentos experiments, we’ll see. Funny, short, sharp and nicely viral. Try it with Kissing with Ross… actually, don’t. Check out the whole list of sites here

Possibly made by Anomaly NYC. Whut.

The Trend Hunter (yes, I do read such blogs!) has a great roundup of interesting outdoor media and advertising. From Kill Bill to McDonalds, laser tagging to outdoor noise activation with Skol, there are some interesting and award winning examples of great outdoor media.

Read more at The Trend Hunter

Pot Psychology is brilliantly funny stoner advice. From the curious Jezebel.