Dentsu and Berg have created these toys that interact with you and each other when you look at them through a filter (iphone, typically). Really interesting extension and cross over of the digital world into the real.

I can see branded toys coming to life in their world, acting as a (real world) desk-top toy reminding you of your digital engagement. I.E: Bird is released and acts as a Twitter feed, Fox for Firefox, Puppy for Andrex, Tiger for Esso, a black Horse for Lloyds… etc.

Contagious has the full story as does Denstu’s own blog

New to the T&H catalogue is Cyclepedia – A Tour of Iconic Bicycle Designs. A wonderful book of Michael Embacher’s incredible bicycle collection. his online archive is really great too. buy the book here.

RFID in shoes from Hampus Lemhag on Vimeo.

WESC and Hyper Island have produced shoes fitted with RFID chips that can store opt-in information about the wearer, delivered through a web application at the time of purchase.

Furthermore, the shoes can be used to trigger a number of interactions powered by associated social networks, just by having the wearer step onto mats equipped with RFID readers. A handful of potential applications described include:

* Triggering a photograph at an event, automatically sending that photo to the wearer’s Flickr
* Connecting two people on Facebook when they both step on a mat
* Automatically trigger status updates when within range of a reader
* Access to VIP restrooms at popular events for people wearing WeSC shoes, or simply entry into the event itself

From PSFK

More on the rise and rise of projection mapping here. It’s something that TheScrapBook has been advocating for the past couple of years, but all our briefs that we could have used it on seemed to be held in the Summer… oh well.

Ralph Lauren 4D from Ralph Lauren on Vimeo.

Great example of projection mapping and augmented architecture from Ralph Lauren.

Thanks to Infectious

Rapha have released an app for the iPhone that helps organize and plan your cycling session. View and plan your route and meet-up locale, select intensity and terrain grades to help prepare for the adventure ahead.

Nicely, the app also incorporates social sharing capability which allows users to see whose riding, and share messages leading up to the ride.

More here

Useful reference of “interesting” and “creative” things currently being memed around the internet.  The usual augmented reality, word-clouds, projections and interactive videos are paired with new examples, grouped into areas of Audio, Movies, Visual, Art, Physical, Light, Tech, Politics, Sport, Books, History, and of course straight up, old fashioned, Advertising.

The Future of the Book. from IDEO on Vimeo.

Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me!

Made by Guerilla Innovation