Category Archives: Intelligence

How to influence (online) behaviour

By Chungaiz | Published: December 4, 2009
  Culled and adapted from the original article at DoshDosh, the LoneGunMan has put together a list of how to influecne people online. I’d suggest it’s relevant to real world influence too, but certainly to influential marketing. Show ratings and reviews by other users (for action through social validation). Provide instant gratification and a quick fix. [...]
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Josh Harris again…

By Andy | Published: November 10, 2009
Spotted this article about Josh Harris in the Film/Docu section of Guardian online. Photograph: David Rentas/New York Post
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Participation Theory

By Chungaiz | Published: November 5, 2009
I was told about participation theory recently so I thought I’d share the 5 principals that need to be clear when enticing particpation. I believe that these theories came about in the context of online or digital particpation principally, but I see them as having broader application, frankly. The principals come first from Peter Kollock, [...]
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TED – The opportunity for positive change out of the recession

By Chungaiz | Published: November 2, 2009
This TED talk explores the positive shifts that have arisen out of the otherwise negative recession 1. Less excess allows you to be more nimble in life, less frivolous spending (i.e: less bling, high end haggling in luxury sector, blue-collar yacht clubs, agricultural tourism) 2. Ethics, empathy, respect demanded from businesses that now have to [...]
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Rory Sutherland – Confessions of an Ad Man

By Chungaiz | Published: October 20, 2009
You need to a flashplayer enabled browser to view this YouTube video Great insights, anecdotes and suggestions from the world of advertising on how to solve some of the world’s problems. Anyone want to know what my job is? I’m the guy who’s supposed to come up with insight genius like the Eurostar story, or [...]
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Information is Beautiful

By Chungaiz | Published: October 19, 2009
Hierarchy of digital distractions? How to get replies in online dating? Fatality rates of diseases? Information is Beautiful has them all.
Also posted in Blogs, Graphics | 2 Comments

Werner Herzog’s Rogue Film School

By Chungaiz | Published: October 9, 2009
Werner Herzog’s Rogue Film School is opening its doors for the first time (?) so you can learn the finer aspects of film making. It’s not only unconventional, but far more exciting than any other sort of film school I can imagine. The Rogue Film School will not teach anything technical related to film-making. For [...]
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50 things the internet has killed

By Chungaiz | Published: September 28, 2009
The Daily Telegraph published a list of 50 things the internet has killed, including trust in Nigerian business people, photo albums and dogging. The comments are rife with great suggestions too. Check them out here. My favourite is number 36, written as follows: 36) Mr Alifi’s dignity Mr Tombe’s dignity Twenty years ago, if you [...]
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Huxley, Not Orwell, Was Right About “The Future” (i.e: Today)

By Chungaiz | Published: August 18, 2009
Related to the notes I’m keeping on The Future Of Media, here’s a great cartoon strip by Stuart McMillan based on words by Neil Postman – as featured in the book “Amusing Ourselves To Death: Public Discourse in the Age of Showbusiness”. I reckon Postman’s book would go nicely on your reading list with “Everything Bad [...]
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Personalised Magazines

By Chungaiz | Published: August 14, 2009
  The Future of Media is a topic that interests us at TheScrapBook, and the emerging trend for personalised magazines is worth noting. On the one hand, why would I want a magazine to do for me what I already do/get via the internet… on the other hand, print media is more relaxing, engaging, less [...]
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