$75,000 a year is the optimal annual salary to impact happiness. For North Americans, at least. More than that, you worry too much about money. Less than that, you worry about not having enough. Money can purchase the symbols of happiness and success, but not the causes of serenity and contentment. Brain Pickings has a [...]
Q: What are you doing to combat piracy? A: One of the things is we get ISPs to publicise their connection speeds – and when we launch in a territory the Bittorrent traffic drops as the Netflix traffic grows. So, I think people do want a great experience and they want access – people are [...]
The Independent has a fascinating article about how the CIA used Abstract Expressionism to promote America’s cultural superiority over Russia during the cold war. Marshall McLuhan and Adam Curtis would have been proud! Read the article here.
Also posted in Advertising, Art
Procter & Gamble’s “legendary” One Page Memo. A very effective tool - a document structure that is designed to sell, but written the way the reader wants to get the information, therefore making it easy to understand. 1. The Idea. What are you proposing? This is typically one sentence. Consider: What am I, as the reader or approver, [...]
MEC, with CIC, have produced a report on 2013 Consumption Trends in China. “New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in [...]
Also posted in Advertising
“Good writing is not a natural gift. You have to learn to write well” – David Ogilvy. Here are 10 tips on how to better your writing: Read the Roman-Raphaelson book, “Writing that Works”. Read it three times. Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. Never use jargon words [...]
Also posted in Advertising
It’s fairly agreed that education is based on an outdated, “factory” model – you go in at 7 and come out at 18, apparently as well rounded individuals. If you fail at one stage of the pipeline, you are put back to the beginning of that stage, hoping a better result will emerge second time [...]
I must study Politics and War that my sons may have the liberty to study Mathematics and Philosophy, Geography, Commerce and Agriculture, in order to give their children a right to study Painting, Poetry, Music, Architecture, Statuary, Tapestry and Porcelain. —John Adams on Family, Responsibility and Sacrifice.
The inspiration for the name of my Tumblr, “Cost V Price“, is this article: Luxury is a good thing. There, I’ve said it. I know in these straightened times it gets a bad rap – who, people ask, really needs a sleek high-end car, a bag made by artisans in an Italian village or champagne [...]
This Wall Street Journal article, entitled “Your Employee Is An Online Celebrity. Now What Do You Do?” offers some interesting thoughts on a distinctly modern problem. It would be easy to solve if the employee blogged out of hours, or distinctly from their day-to-day job, but as soon as there is cross over (ad-revenue generated [...]