Category Archives: Branding

Bad year for Superbowl ads?

By Chungaiz | Published: February 17, 2009

You need to a flashplayer enabled browser to view this YouTube video Bad year for Superbowl ads? Who knows. Not I. The last five or so years I’d always looked forward to the Superbowl ads at work (I’d of course watch the game, but being in the UK the ads would be streamed online the [...]

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France’s NSFW logo

By Chungaiz | Published: January 14, 2009

Certainly more titilating, though no less subtle than the FedEx “arrow”, or even the previously noted Tawainese recycle logo is the NSFW France Tourism logo! Unfortunately, they’ve gone with a more normal one instead. It’s interesting to think about countries as brands, and how to market them. When you think about France, sensuality (or [...]

Also posted in Graphics, Illustration | Leave a comment

Contagious 2008 RoundUp

By Chungaiz | Published: January 8, 2009

The Contagious 2008 round up PDF has been released. A fantastic resource of all the cool things that happened in digital marketing in the widest possible sense. Review Obama’s campaign tactics, Radiohead’s House of Cards video and other music marketing, games like Little Big Planet and GTA IV, films like Dark Knight and Cloverfield, [...]

Also posted in 3D design, Advertising, Art, Blogs, Books, Design, Films, Games, Graphics, Illustration, Intelligence, Magazines, Technology | Leave a comment

SomeEcards vs Puma, Jose Cuervo and Daily Candy

By Chungaiz | Published: December 11, 2008

SomeEcards comedy ecards site has tied in with 3 brands to produce special messages: Jose Cuervo, Puma, and Daily Candy. Nice (or not if you’re familiar with the site’s tone of voice!)

Also posted in WTF? | Leave a comment

Your Brand Is Well Reebok.

By Chungaiz | Published: November 27, 2008

Read this AIM exchange that Jeff Staple reproduced on his Arkitip blog, between himself and a friend of his at Apple about whether or not he should buy the new Blackberry Storm. Unsurprisingly, the Apple guy was appalled, and replied in part: uv tried typing on it? there’s fundamentals w/ just design philosophies….the haptic feedback screen and push [...]

Also posted in Blogs, Technology, WTF? | 1 Comment

Bruce Lee for Nokia

By Chungaiz | Published: November 26, 2008

You need to a flashplayer enabled browser to view this YouTube video You need to a flashplayer enabled browser to view this YouTube video Nokia have created limited edition Bruce Lee phones, and are advertising with a couple of great videos – Bruce Lee lighting matches with nunchucks, and then playing Ping Pong. In advertising, [...]

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Peter Saville for Arkitip

By Chungaiz | Published: November 24, 2008

The latest Arkitip magazine issue (#49) will be about Peter Saville. Just when I thought it was safe to drop my subscription (Tommy Guerro was cool, but not one whole issue cool…) they release this gem, featuring one of two 12 x 12 prints – Contours (shown above) or Havoc. Anyone want to sort [...]

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Urban Spam, by Russell Davies

By Chungaiz | Published: October 17, 2008

Russell Davies has a long and interesting about Urban Spam – guerrilla marketing, advertising, cleanvertising, ambient, alternative etc etc. Part of the problem lies with the lack of permission people give to the advertiser (an ad in Corontation Street seems ok because we’ve accepted it as the price to pay for the enjoyable experience [...]

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Featured Artists Coallition

By Chungaiz | Published: October 8, 2008

Having said all that, I’ve just been told about the Featured Artists Coalition, signed up for by Radiohead, jazzie B, Iron Maiden, Klaxons, Kaiser Chiefs and many more. They’re fighting for the protection of the rights of artists and musicians Historically, many artists signed away control of their rights for long periods of time [...]

Also posted in Advertising, Intelligence, Music | Leave a comment

New Music Industry Revenue Model Working – Maybe

By Chungaiz | Published: October 8, 2008

Well, sort of at any rate! Increasingly young people dont consider downloading music to be “piracy” but in fact their right. The famously referenced story (“in 2006 EMI, the world’s fourth-biggest recorded-music company, invited some teenagers into its headquarters in London to talk to its top managers about their listening habits. At the end of the [...]