Category Archives: Branding

Logorama by H5

By Chungaiz | Published: September 21, 2009

French graphics agency, H5, have a really interesting film coming out: Logorama I know them as the designers of some of the best music videos I’ve seen – Massive Attack’s bio-genetic future of “Special Cases” and Royksopp’s data-driven inforgraphic “Remind Me” – but this seems to be their forray into feature film. Logorama is 17 [...]

Also posted in 3D design, Films | 1 Comment

Nike Football – Make the Difference

By Chungaiz | Published: September 10, 2009

You need to a flashplayer enabled browser to view this YouTube video The 09/10 football season is massive as England finalise their preparations to bring home the World Cup in the summer. The difference between good and great players is their ability to Make The Difference. Nike want to inspire all football players to step [...]

Also posted in Advertising | Leave a comment

PSFK Good Brands List

By Chungaiz | Published: August 6, 2009

PSFK have surveyed a bunch of brands for their Good Brands List and ranked them against various categories to help the rest of us learn a little something. The list isn’t exactly surprising but then the brands they reference – Google, Apple, Skype, Facebook etc – are rightly reknowned for not only innovation but modern [...]

Also posted in Advertising, Intelligence | Leave a comment

Livestrong STAGES exhibition

By Andy | Published: July 28, 2009

super super slow posting this. saw it a while back but totally forgots to post it. from the official Stages wesbite: Lance Armstrong and Nike unite to launch STAGES, a global art exhibition to raise funds and awareness for the fight against cancer. Over twenty renowned artists have donated their time and creativity to express [...]

Also posted in Advertising, Art, Bikes, Blogs, cycling, exhibition, Graffiti, Graphics, Illustration, photography | Leave a comment

Mos Def’s New Album Sold As TShirt

By Chungaiz | Published: June 29, 2009

PSFK reports that Mos Def has launched his new album, The Ecstatic, as a t-shirt. PR stunt definitely, but clever modern music marketing. Once again – like Prince, Radiohead, Groove Armada and the rest – it relies on already having a loyal fan base. But understanding this audience and how they interact with each other/music/marketing etc [...]

Also posted in Intelligence, Music | Leave a comment

GLOBE bikes

By Andy | Published: June 24, 2009

Globe bikes is a sub-brand of US cycling giant Specialized, and recently released a few interesting bikes. The brand is aimed at lifestyle cyclists, as opposed to specialized which is more performance oriented. i think, and i’m sure i’ll be corrected on this, but Garrett Chow of Mash SF is the new creative director, and [...]

Also posted in cycling | 1 Comment

DNOTS. Dark Night of The Soul

By Andy | Published: May 19, 2009

listen to the album here Found over at NRP: “When the first cryptic bits of news about Dark Night of the Soul began trickling in earlier this year, it all sounded too good to be true. Though the whole project was shrouded in mystery, it appeared that Danger Mouse and Sparklehorse’s Mark Linkous, two of [...]

Also posted in Advertising, Music | Leave a comment

What To Do With Dead Business Cards

By Chungaiz | Published: May 1, 2009

So you’re leaving your company, and managed to keep your mobile phone number, but what about those newly printed and now useless business cards the corporate giant gave you before you sheepishly handed in your notice? Cards of Change suggests that you recylce them! Actually, they suggest that you send in your business card with [...]

Also posted in Intelligence | Leave a comment

Bad year for Superbowl ads?

By Chungaiz | Published: February 17, 2009

You need to a flashplayer enabled browser to view this YouTube video Bad year for Superbowl ads? Who knows. Not I. The last five or so years I’d always looked forward to the Superbowl ads at work (I’d of course watch the game, but being in the UK the ads would be streamed online the [...]

Also posted in Advertising | Leave a comment

France’s NSFW logo

By Chungaiz | Published: January 14, 2009

Certainly more titilating, though no less subtle than the FedEx “arrow”, or even the previously noted Tawainese recycle logo is the NSFW France Tourism logo! Unfortunately, they’ve gone with a more normal one instead. It’s interesting to think about countries as brands, and how to market them. When you think about France, sensuality (or [...]