Category Archives: Branding

Cost v Price

The inspiration for the name of my Tumblr, “Cost V Price“, is this article: Luxury is a good thing. There, I’ve said it. I know in these straightened times it gets a bad rap – who, people ask, really needs a sleek high-end car, a bag made by artisans in an Italian village or champagne […]

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Proper Customer Service

My best customer service story is when a bottle of Innocent smoothie exploded over my colleague’s and my desks, due to fermentation in the heat and poor storage conditions. I called up Innocent to complain and they sent me a box of 12 Smoothies as an apology – though it wasn’t their fault, but rather […]

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Culture Vulture IN CHINA!

Culture Vulture IN CHINA! April 2012 View more documents from Chungaiz Mumtaz. Mindshare’s trends magazine, Culture Vulture, now has a specific Chinese focus. This is the inaugural issue and was made with many thanks to Mindshare China’s Invention Team, especially Kenneth Cheung!

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Is Monocle a Magazine or a Luxury Brand?

Really interesting article by Piers Fawkes (PSFK) about Tyler Brule’s Monocle company. I cant even write “magazine” having read this thought piece! I, like Piers have increasingly found the magazine impenetrable and have shifted my reading time towards publications such as Intelligent Life and Port… Monocle’s macro and micro take on the world and happenings […]

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Forget media categories, think about “Entertainment”, “Real Time Reaction”, “Projects not Campaigns” and “Marketing as Service”

Consumers (“people”) dont think about advertising much. And when they do, they rarely think about it as “Outdoor” or “Direct” or “Mobile”… They’re more likely to react in normal, emotional ways. That is, if the advertising is any good… Contagious suggested today that we think about marketing in the following 4 brackets, with accompanying examples. […]

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Rapha & Paul Smith

[Youtube:http://www.youtube.com/watch?v=KmUvEKUlhps&feature=player_embedded] …beautifully shot short to accompany Rapha’s recent collaboration with Paul Smith.

Also posted in Bikes, cycling, Fashion, Films, Youtube | Leave a comment

SMS Slingshot

[youtube:http://www.youtube.com/watch?v=oLnKSKaY1Yw] Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation

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Nike Write The Future – World Cup 2010 Advert

[youtube:http://www.youtube.com/watch?v=idLG6jh23yE] The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube link that isn’t visible for people searching until 22nd May – […]

Also posted in Advertising | 4 Responses

Go Faster – Motor Racing Design in the 70s

It’s not about typography, it’s not about layouts… these cars were designed to look dangerous. A few months back Arkitip reported about the The Graphic Design of Racing Cars book. Buy the book here. Wonderful insight as to how most of the design had a singular purpose… You’d never guess it, but these big toys […]

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Logorama Wins Oscar

Logorama from Marc Altshuler – Human Music on Vimeo. Logorama, French Agency H5‘s film that we reported on previously, won an oscar this year. Congratulations! Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters.  In it, you’ll […]

Also posted in 'Must See' Films, Films, Graphics, Illustration, vimeo | Leave a comment