Category Archives: Branding

Forget media categories, think about “Entertainment”, “Real Time Reaction”, “Projects not Campaigns” and “Marketing as Service”

By Chungaiz | Published: June 6, 2011

Consumers (“people”) dont think about advertising much. And when they do, they rarely think about it as “Outdoor” or “Direct” or “Mobile”… They’re more likely to react in normal, emotional ways. That is, if the advertising is any good… Contagious suggested today that we think about marketing in the following 4 brackets, with accompanying examples. [...]

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Rapha & Paul Smith

By Matt | Published: November 3, 2010

You need to a flashplayer enabled browser to view this YouTube video …beautifully shot short to accompany Rapha’s recent collaboration with Paul Smith.

Also posted in Bikes, cycling, Fashion, Films, Youtube | Leave a comment

SMS Slingshot

By Chungaiz | Published: August 3, 2010

You need to a flashplayer enabled browser to view this YouTube video Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation

Also posted in Advertising, Architecture, Graffiti, Technology | Leave a comment

Nike Write The Future – World Cup 2010 Advert

By Chungaiz | Published: May 21, 2010

You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]

Also posted in Advertising | 4 Comments

Go Faster – Motor Racing Design in the 70s

By Chungaiz | Published: May 7, 2010

It’s not about typography, it’s not about layouts… these cars were designed to look dangerous. A few months back Arkitip reported about the The Graphic Design of Racing Cars book. Buy the book here. Wonderful insight as to how most of the design had a singular purpose… You’d never guess it, but these big toys [...]

Also posted in Design, typography | Leave a comment

Logorama Wins Oscar

By Chungaiz | Published: May 5, 2010

Logorama from Marc Altshuler – Human Music on Vimeo. Logorama, French Agency H5‘s film that we reported on previously, won an oscar this year. Congratulations! Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you’ll [...]

Also posted in 'Must See' Films, Films, Graphics, Illustration, vimeo | Leave a comment

10 Branding Cliches

By Chungaiz | Published: April 6, 2010

We All Need Words have a great number of articles, and training tips, and even paid-for consultancy, on branding. Very worth checking out if you’re working on strategy or branding, or just want to piss off a haughty creative planner! Here are 10 brand strategy cliches to avoid, and why, as a taste of what [...]

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LSN Global and The Future Laboratory

By Chungaiz | Published: March 28, 2010

At the LSN Global trend briefing last week I noted down the following: The rise of the MAVIN nations (post BRICs, we’ll have Mexico, Australia, Vietnam, Indonesia and Nigeria as emerging global powerhouses) 42% of businesses see the recession as an opportunity not a hinderance, and that businesses will change for the better. They see [...]

Also posted in Advertising, Architecture, Design, Hotels, Intelligence, shopping, Technology | 2 Comments

Cervelo Test Team TDF

By Andy | Published: October 28, 2009

the bartape.net has uploaded a new ‘beyond the peloton’ video of Cervelo Test Team at the Tour De France. As per the last ones, it’s beautifully made. Enjoy!

Also posted in Advertising, Bikes, Blogs, cycling, Design, Films, photography | Leave a comment