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Category Archives: Branding
Nike Write The Future – World Cup 2010 Advert
You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]
Also posted in Advertising 4 Comments
Go Faster – Motor Racing Design in the 70s
It’s not about typography, it’s not about layouts… these cars were designed to look dangerous. A few months back Arkitip reported about the The Graphic Design of Racing Cars book. Buy the book here. Wonderful insight as to how most of the design had a singular purpose… You’d never guess it, but these big toys [...]
Also posted in Design, typography Leave a comment
Logorama Wins Oscar
Logorama from Marc Altshuler – Human Music on Vimeo. Logorama, French Agency H5‘s film that we reported on previously, won an oscar this year. Congratulations! Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters. In it, you’ll [...]
Also posted in 'Must See' Films, Films, Graphics, Illustration, vimeo Leave a comment
10 Branding Cliches
We All Need Words have a great number of articles, and training tips, and even paid-for consultancy, on branding. Very worth checking out if you’re working on strategy or branding, or just want to piss off a haughty creative planner! Here are 10 brand strategy cliches to avoid, and why, as a taste of what [...]
Also posted in Intelligence Leave a comment
LSN Global and The Future Laboratory
At the LSN Global trend briefing last week I noted down the following: The rise of the MAVIN nations (post BRICs, we’ll have Mexico, Australia, Vietnam, Indonesia and Nigeria as emerging global powerhouses) 42% of businesses see the recession as an opportunity not a hinderance, and that businesses will change for the better. They see [...]
Also posted in Advertising, Architecture, Design, Hotels, Intelligence, Technology, shopping Leave a comment
Cervelo Test Team TDF
the bartape.net has uploaded a new ‘beyond the peloton’ video of Cervelo Test Team at the Tour De France. As per the last ones, it’s beautifully made. Enjoy!
Also posted in Advertising, Bikes, Blogs, Design, Films, cycling, photography Leave a comment
TFL superhighways.
excellent work from TFL to encourage londoners to get on their bikes! You need to a flashplayer enabled browser to view this YouTube video
Also posted in Advertising, Bikes, London, Youtube, cycling Leave a comment
Logorama by H5
French graphics agency, H5, have a really interesting film coming out: Logorama I know them as the designers of some of the best music videos I’ve seen – Massive Attack’s bio-genetic future of “Special Cases” and Royksopp’s data-driven inforgraphic “Remind Me” – but this seems to be their forray into feature film. Logorama is 17 [...]
Nike Football – Make the Difference
You need to a flashplayer enabled browser to view this YouTube video The 09/10 football season is massive as England finalise their preparations to bring home the World Cup in the summer. The difference between good and great players is their ability to Make The Difference. Nike want to inspire all football players to step [...]
Also posted in Advertising Leave a comment
SMS Slingshot