Category Archives: Branding

Cervelo Test Team TDF

the bartape.net has uploaded a new ‘beyond the peloton’ video of Cervelo Test Team at the Tour De France. As per the last ones, it’s beautifully made. Enjoy!
Also posted in Advertising, Bikes, Blogs, Design, Films, cycling, photography | Leave a comment

TFL superhighways.

excellent work from TFL to encourage londoners to get on their bikes! You need to a flashplayer enabled browser to view this YouTube video
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Logorama by H5

French graphics agency, H5, have a really interesting film coming out: Logorama I know them as the designers of some of the best music videos I’ve seen – Massive Attack’s bio-genetic future of “Special Cases” and Royksopp’s data-driven inforgraphic  “Remind Me” – but this seems to be their forray into feature film. Logorama is 17 minutes of [...]
Also posted in 3D design, Films | Leave a comment

Nike Football – Make the Difference

You need to a flashplayer enabled browser to view this YouTube video The 09/10 football season is massive as England finalise their preparations to bring home the World Cup in the summer. The difference between good and great players is their ability to Make The Difference. Nike want to inspire all football players to step up and [...]
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PSFK Good Brands List

PSFK have surveyed a bunch of brands for their Good Brands List and ranked them against various categories to help the rest of us learn a little something. The list isn’t exactly surprising but then the brands they reference – Google, Apple, Skype, Facebook etc – are rightly reknowned for not only innovation but modern [...]
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Livestrong STAGES exhibition

super super slow posting this. saw it a while back but totally forgots to post it. from the official Stages wesbite: Lance Armstrong and Nike unite to launch STAGES, a global art exhibition to raise funds and awareness for the fight against cancer. Over twenty renowned artists have donated their time and creativity to express the LIVESTRONG message [...]
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Mos Def’s New Album Sold As TShirt

  PSFK reports that Mos Def has launched his new album, The Ecstatic, as a t-shirt. PR stunt definitely, but clever modern music marketing. Once again – like Prince, Radiohead, Groove Armada and the rest – it relies on already having a loyal fan base. But understanding this audience and how they interact with each other/music/marketing etc is what [...]
Also posted in Intelligence, Music | Leave a comment

GLOBE bikes

Globe bikes is a sub-brand of US cycling giant Specialized, and recently released a few interesting bikes. The brand is aimed at lifestyle cyclists, as opposed to specialized which is more performance oriented. i think, and i’m sure i’ll be corrected on this, but Garrett Chow of Mash SF is the new creative director, and [...]
Also posted in cycling | 1 Comment

DNOTS. Dark Night of The Soul

listen to the album here Found over at NRP: “When the first cryptic bits of news about Dark Night of the Soul began trickling in earlier this year, it all sounded too good to be true. Though the whole project was shrouded in mystery, it appeared that Danger Mouse and Sparklehorse’s Mark Linkous, two of the most [...]
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What To Do With Dead Business Cards

  So you’re leaving your company, and managed to keep your mobile phone number, but what about those newly printed and now useless business cards the corporate giant gave you before you sheepishly handed in your notice? Cards of Change suggests that you recylce them! Actually, they suggest that you send in your business card with a note on [...]
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