Category Archives: Branding

SMS Slingshot

You need to a flashplayer enabled browser to view this YouTube video Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation
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Nike Write The Future – World Cup 2010 Advert

You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]
Also posted in Advertising | 4 Comments

Go Faster – Motor Racing Design in the 70s

It’s not about typography, it’s not about layouts… these cars were designed to look dangerous. A few months back Arkitip reported about the The Graphic Design of Racing Cars book. Buy the book here. Wonderful insight as to how most of the design had a singular purpose… You’d never guess it, but these big toys [...]
Also posted in Design, typography | Leave a comment

Logorama Wins Oscar

Logorama from Marc Altshuler – Human Music on Vimeo. Logorama, French Agency H5‘s film that we reported on previously, won an oscar this year. Congratulations! Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters.  In it, you’ll [...]
Also posted in 'Must See' Films, Films, Graphics, Illustration, vimeo | Leave a comment

10 Branding Cliches

We All Need Words have a great number of articles, and training tips, and even paid-for consultancy, on branding. Very worth checking out if you’re working on strategy or branding, or just want to piss off a haughty creative planner! Here are 10 brand strategy cliches to avoid, and why, as a taste of what [...]
Also posted in Intelligence | Leave a comment

LSN Global and The Future Laboratory

At the LSN Global trend briefing last week I noted down the following: The rise of the MAVIN nations (post BRICs, we’ll have Mexico, Australia, Vietnam, Indonesia and Nigeria as emerging global powerhouses) 42% of businesses see the recession as an opportunity not a hinderance, and that businesses will change for the better. They see [...]
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Cervelo Test Team TDF

the bartape.net has uploaded a new ‘beyond the peloton’ video of Cervelo Test Team at the Tour De France. As per the last ones, it’s beautifully made. Enjoy!
Also posted in Advertising, Bikes, Blogs, Design, Films, cycling, photography | Leave a comment

TFL superhighways.

excellent work from TFL to encourage londoners to get on their bikes! You need to a flashplayer enabled browser to view this YouTube video
Also posted in Advertising, Bikes, London, Youtube, cycling | Leave a comment

Logorama by H5

French graphics agency, H5, have a really interesting film coming out: Logorama I know them as the designers of some of the best music videos I’ve seen – Massive Attack’s bio-genetic future of “Special Cases” and Royksopp’s data-driven inforgraphic  “Remind Me” – but this seems to be their forray into feature film. Logorama is 17 [...]
Also posted in 3D design, Films | 1 Comment

Nike Football – Make the Difference

You need to a flashplayer enabled browser to view this YouTube video The 09/10 football season is massive as England finalise their preparations to bring home the World Cup in the summer. The difference between good and great players is their ability to Make The Difference. Nike want to inspire all football players to step [...]
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