Category Archives: Advertising

Menu Design

By Chungaiz | Published: September 20, 2010

Plenty of behavioural economics goodness to be found here. Follows up nicely from this which included links to NY Times and Wired articles on menu design. Puzzles, anchors, stars, and plowhorses; those are a few of the terms consultants now use when assembling a menu (which is as much an advertisement as anything else). “A [...]

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uniqlo calendar

By Andy | Published: August 24, 2010

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An Open Letter to all of Advertising and Marketing

By Chungaiz | Published: August 18, 2010

Also posted in WTF? | 1 Comment

Five Steps for Consumer Brands to Earn Social Currency

By Chungaiz | Published: August 18, 2010

What are you going to do with all your Facebook fans, Twitter followers, and YouTube audiences? “We forget that these programs have to pay into something, a shared value or a social context where the product actually gets used” says Erich Joachimsthaler at Vivaldi Partners. Smug, stunt-driven apps, games, and videos generate buzz but little [...]

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SMS Slingshot

By Chungaiz | Published: August 3, 2010

You need to a flashplayer enabled browser to view this YouTube video Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation

Also posted in Architecture, Branding, Graffiti, Technology | Leave a comment

Gatorade Wins Grand Prix at Cannes

By Chungaiz | Published: June 23, 2010

You need to a flashplayer enabled browser to view this YouTube video Gatorade’s amazing “Replay” idea won PR Grand Prix at Cannes Lions 2010. Re-unite the teams from a high school footbal rivalry match that ended in a tie and get them to replay each other… 15 years later! Clearly, thanks to the power of [...]

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Write The Future on the Largest Poster Site in the UK

By Chungaiz | Published: June 4, 2010

The latest phase of our Write The Future campaign for Nike has gone live, as we took over the largest poster site in the UK. Mimicking that famous landmark Mount Rushmore, the faces of four England stars Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner take the place of the traditional four presidents of [...]

Also posted in London | 2 Comments

Nike Write The Future – World Cup 2010 Advert

By Chungaiz | Published: May 21, 2010

You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]

Also posted in Branding | 4 Comments

Nike World Cup Teaser – Rooney

By Chungaiz | Published: May 17, 2010

You need to a flashplayer enabled browser to view this YouTube video Nike World Cup advert teaser, featuring Wayne Rooney. With a beard. In a caravan. More to come on 22nd May 2010.

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Nike Grid

By Chungaiz | Published: April 20, 2010

You need to a flashplayer enabled browser to view this YouTube video Nike Grid London is your gameboard. You have 24 hours to claim your streets. 40 postcodes across London. North. South. East. West. Grid phone boxes in each postcode. Run between them. Score points. Run more. Score more. Badges awarded for speed, endurance and [...]