Category Archives: Advertising

Nike GRID 2. Level Complete.

By Chungaiz | Published: November 17, 2010

You need to a flashplayer enabled browser to view this YouTube video Over 15 days, 48 postcodes and 192 phoneboxes Nike GRID turned London’s streets into a game board for a second time. As before, players were given a unique code to register runs between phoneboxes, collect points and ultimately try and win their postcode [...]

Also posted in London | 1 Comment

Ralph Lauren Knows How To Do Augmented Architecture Properly

By Chungaiz | Published: November 11, 2010

Ralph Lauren 4D from Ralph Lauren on Vimeo. Great example of projection mapping and augmented architecture from Ralph Lauren. Thanks to Infectious

Also posted in 3D design, Architecture, Technology | Leave a comment

Red Bull Mini-Drome

By Chungaiz | Published: November 3, 2010

Red Bull Minidrome from Eyeball Moving Image on Vimeo. Red Bull put a mini Velodrome inside a nightclub. For a laugh.

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The Creative Internet

By Chungaiz | Published: October 12, 2010

Useful reference of “interesting” and “creative” things currently being memed around the internet. The usual augmented reality, word-clouds, projections and interactive videos are paired with new examples, grouped into areas of Audio, Movies, Visual, Art, Physical, Light, Tech, Politics, Sport, Books, History, and of course straight up, old fashioned, Advertising.

Also posted in Art, Blogs, Dance, Design, Films, Games, Intelligence, photography, Technology, WTF? | Leave a comment

Panda Cheese Commercial

By Chungaiz | Published: September 27, 2010

You need to a flashplayer enabled browser to view this YouTube video Spanish cheese mongers, Panda, step to the dairy marketing game with a vengeance. Dont mess. Buy Panda.

Posted in Advertising | 1 Comment

Menu Design

By Chungaiz | Published: September 20, 2010

Plenty of behavioural economics goodness to be found here. Follows up nicely from this which included links to NY Times and Wired articles on menu design. Puzzles, anchors, stars, and plowhorses; those are a few of the terms consultants now use when assembling a menu (which is as much an advertisement as anything else). “A [...]

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uniqlo calendar

By Andy | Published: August 24, 2010

Posted in Advertising | Leave a comment

An Open Letter to all of Advertising and Marketing

By Chungaiz | Published: August 18, 2010

Also posted in WTF? | 1 Comment

Five Steps for Consumer Brands to Earn Social Currency

By Chungaiz | Published: August 18, 2010

What are you going to do with all your Facebook fans, Twitter followers, and YouTube audiences? “We forget that these programs have to pay into something, a shared value or a social context where the product actually gets used” says Erich Joachimsthaler at Vivaldi Partners. Smug, stunt-driven apps, games, and videos generate buzz but little [...]

Also posted in Intelligence | Leave a comment

SMS Slingshot

By Chungaiz | Published: August 3, 2010

You need to a flashplayer enabled browser to view this YouTube video Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation