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Category Archives: Advertising
Five Steps for Consumer Brands to Earn Social Currency
What are you going to do with all your Facebook fans, Twitter followers, and YouTube audiences? “We forget that these programs have to pay into something, a shared value or a social context where the product actually gets used” says Erich Joachimsthaler at Vivaldi Partners. Smug, stunt-driven apps, games, and videos generate buzz but little [...]
Also posted in Intelligence Leave a comment
SMS Slingshot
You need to a flashplayer enabled browser to view this YouTube video Siiiick! Sling shot your SMS messages on to a wall. Anyone know how it works? How long they stay up there for? Get in touch with me! Made by Guerilla Innovation
Also posted in Architecture, Branding, Graffiti, Technology Leave a comment
Gatorade Wins Grand Prix at Cannes
You need to a flashplayer enabled browser to view this YouTube video Gatorade’s amazing “Replay” idea won PR Grand Prix at Cannes Lions 2010. Re-unite the teams from a high school footbal rivalry match that ended in a tie and get them to replay each other… 15 years later! Clearly, thanks to the power of [...]
Posted in Advertising Leave a comment
Write The Future on the Largest Poster Site in the UK
The latest phase of our Write The Future campaign for Nike has gone live, as we took over the largest poster site in the UK. Mimicking that famous landmark Mount Rushmore, the faces of four England stars Wayne Rooney, Rio Ferdinand, Theo Walcott and James Milner take the place of the traditional four presidents of [...]
Also posted in London 2 Comments
Nike Write The Future – World Cup 2010 Advert
You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]
Also posted in Branding 4 Comments
Nike Grid
You need to a flashplayer enabled browser to view this YouTube video Nike Grid London is your gameboard. You have 24 hours to claim your streets. 40 postcodes across London. North. South. East. West. Grid phone boxes in each postcode. Run between them. Score points. Run more. Score more. Badges awarded for speed, endurance and [...]
Also posted in Games, London, Technology 1 Comment
LSN Global and The Future Laboratory
At the LSN Global trend briefing last week I noted down the following: The rise of the MAVIN nations (post BRICs, we’ll have Mexico, Australia, Vietnam, Indonesia and Nigeria as emerging global powerhouses) 42% of businesses see the recession as an opportunity not a hinderance, and that businesses will change for the better. They see [...]
Also posted in Architecture, Branding, Design, Hotels, Intelligence, Technology, shopping Leave a comment
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