The Independent has a fascinating article about how the CIA used Abstract Expressionism to promote America’s cultural superiority over Russia during the cold war. Marshall McLuhan and Adam Curtis would have been proud! Read the article here.
Also posted in Art, Intelligence
Lawrence is the hot new Dior model. And, it was a magnificent fall. Dior.
It’s Mother’s Day in two weeks time, March 10th. Chanel have decided to celebrate the women who gave us life by dedicating a flower stall just to them. Let’s be honest, what mother doesn’t like a bit of Chanel on her special day and wouldn’t be thrilled by a little black box? The flowers [...]
MEC, with CIC, have produced a report on 2013 Consumption Trends in China. “New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in [...]
Also posted in Intelligence
“Good writing is not a natural gift. You have to learn to write well” – David Ogilvy. Here are 10 tips on how to better your writing: Read the Roman-Raphaelson book, “Writing that Works”. Read it three times. Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. Never use jargon words [...]
Also posted in Intelligence
My best customer service story is when a bottle of Innocent smoothie exploded over my colleague’s and my desks, due to fermentation in the heat and poor storage conditions. I called up Innocent to complain and they sent me a box of 12 Smoothies as an apology – though it wasn’t their fault, but rather [...]
Also posted in Branding, shopping
2012 is the year mixed media exploded onto the pages of our favorite fashion magazines. Whether painted, illustrated, layered, collaged, or all of the above, editors internationally took a cue from the art world to offer up some truly original and visually enticing stories. In contrast to continually seeing the same superstar photogs, the name of [...]
Also posted in Art, Fashion
Kleenex is using online video to promote its new range of wet wipes (toilet hygiene category) in China. Mindshare created “PP Cleaner of China,” to underpin a nationwide brand campaign (the letters “PP”, when put together, are commonly used as slang for buttocks in China). Inspired by the talent show “The Voice of China”, the [...]
In a recent edition of Admap, DDB London’s Les Binet and Sarah Carter tackle the ‘most hardwired of marketing myths’ – the assumption that while highly creative ads may be enjoyable, emotional or nice to look at, they don’t actually work. In the article, Binet and Carter are keen to point out that:• Ads that [...]