Category Archives: Advertising

Modern Art was a CIA weapon

By Chungaiz | Published: April 26, 2013

The Independent has a fascinating article about how the CIA used Abstract Expressionism to promote America’s cultural superiority over Russia during the cold war. Marshall McLuhan and Adam Curtis would have been proud! Read the article here.

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Dior. Do it.

By Chungaiz | Published: February 28, 2013

Lawrence is the hot new Dior model. And, it was a magnificent fall. Dior.

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Chanel’s Mother’s Day Flower Stall in Covent Garden

By Chungaiz | Published: February 28, 2013

It’s Mother’s Day in two weeks time, March 10th. Chanel have decided to celebrate the women who gave us life by dedicating a flower stall just to them. Let’s be honest, what mother doesn’t like a bit of Chanel on her special day and wouldn’t be thrilled by a little black box? The flowers [...]

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Consumption in China.

By Chungaiz | Published: February 26, 2013

MEC, with CIC, have produced a report on 2013 Consumption Trends in China. “New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed. Marketers are working from scripts that are constantly being re-written. Some of these trends are comprehensive in [...]

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Write. And Wrong

By Chungaiz | Published: February 26, 2013

“Good writing is not a natural gift. You have to learn to write well” – David Ogilvy. Here are 10 tips on how to better your writing: Read the Roman-Raphaelson book, “Writing that Works”. Read it three times. Write the way you talk. Naturally. Use short words, short sentences and short paragraphs. Never use jargon words [...]

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Proper Customer Service

By Chungaiz | Published: December 20, 2012

My best customer service story is when a bottle of Innocent smoothie exploded over my colleague’s and my desks, due to fermentation in the heat and poor storage conditions. I called up Innocent to complain and they sent me a box of 12 Smoothies as an apology – though it wasn’t their fault, but rather [...]

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Editorial Trends for 2013

By Chungaiz | Published: December 19, 2012

2012 is the year mixed media exploded onto the pages of our favorite fashion magazines. Whether painted, illustrated, layered, collaged, or all of the above, editors internationally took a cue from the art world to offer up some truly original and visually enticing stories. In contrast to continually seeing the same superstar photogs, the name of [...]

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Kleenex Ass Wipes

By Chungaiz | Published: October 19, 2012

Kleenex is using online video to promote its new range of wet wipes (toilet hygiene category) in China. Mindshare created “PP Cleaner of China,” to underpin a nationwide brand campaign (the letters “PP”, when put together, are commonly used as slang for buttocks in China). Inspired by the talent show “The Voice of China”, the [...]

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Creative Ads Are 11 Times More Efficient

By Chungaiz | Published: August 9, 2012

In a recent edition of Admap, DDB London’s Les Binet and Sarah Carter tackle the ‘most hardwired of marketing myths’ – the assumption that while highly creative ads may be enjoyable, emotional or nice to look at, they don’t actually work. In the article, Binet and Carter are keen to point out that:• Ads that [...]

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