Buzz Machine on Advertising as Failure

Jeff Jarvis’ blog Buzz Machine has been a great source of modern media thinking particularly when thinking about future of newspapers. in the videos below he raises an interesting point – Advertising is in some ways an admission of a product’s failure to engage the consumer. If the product were truly embraced by consumers or useful or whatever, then advertising would be superflous. It’s a by product of their being too much choice in the marketplace that advertising has to educate consumers about what is available and to influence purchase.


He also suggests that the role for newspapers or media companies in the future could be to help smaller businesses in growing themselves, in an advisory capacity.


Read more and watch a video of a speech where Jeff Jarvis exands on these ideas, here

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  • By The Future of Media | THESCRAPBOOK on July 7, 2009 at 4:41 am

    […] already posted up Jeff Jarvis’ videos on advertising as failure, below is the full 20min speech he gives on the future of media and the prospect for brands within, […]

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