Jeff Jarvis’ blog Buzz Machine has been a great source of modern media thinking particularly when thinking about future of newspapers. in the videos below he raises an interesting point – Advertising is in some ways an admission of a product’s failure to engage the consumer. If the product were truly embraced by consumers or useful or whatever, then advertising would be superflous. It’s a by product of their being too much choice in the marketplace that advertising has to educate consumers about what is available and to influence purchase.
He also suggests that the role for newspapers or media companies in the future could be to help smaller businesses in growing themselves, in an advisory capacity.
Read more and watch a video of a speech where Jeff Jarvis exands on these ideas, here