Buzz Machine on Advertising as Failure

Jeff Jarvis’ blog Buzz Machine has been a great source of modern media thinking particularly when thinking about future of newspapers. in the videos below he raises an interesting point – Advertising is in some ways an admission of a product’s failure to engage the consumer. If the product were truly embraced by consumers or useful or whatever, then advertising would be superflous. It’s a by product of their being too much choice in the marketplace that advertising has to educate consumers about what is available and to influence purchase.

[youtube:http://www.youtube.com/watch?v=mcdp3lwYStE&feature=player_embedded]

He also suggests that the role for newspapers or media companies in the future could be to help smaller businesses in growing themselves, in an advisory capacity.

[youtube:http://www.youtube.com/watch?v=TV5tvh-x-gg&feature=player_embedded]

Read more and watch a video of a speech where Jeff Jarvis exands on these ideas, here

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  • By The Future of Media | THESCRAPBOOK on July 7, 2009 at 4:41 am

    [...] already posted up Jeff Jarvis’ videos on advertising as failure, below is the full 20min speech he gives on the future of media and the prospect for brands within, [...]

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