I’ve always wondered why QR codes were so ugly in and of themselves. Sure they can deliver interesting in-depth marketing collateral to fans via their mobile phones, but they’re just so off brand in themselves given the way they look. Trust Takashi Murakami and Louis Vuitton to push that boundary.
Whilst still in the early stages of the Gartmore Hype curve (ahem) over in the UK, it makes more sense that the educated Far Eastern market would be able to explore better visual communications of QR technology. I guess we’ve got a long way to go before we could even being to incorporate a QR code into the look and feel of the, for example, drinks can or album cover artwork.
2 Comments
The designer of the code was a company called SET Japan, not Murakami himself, sure Murakami’s iconography has been used, and though the man borders on genius, he can’t take credit for everything.
SET have been creating this kind of thing for a while now, check out the website.
http://www.setjapan.com
J
The boundaries are being pushed by SET. Please visit http://www.setjapan.com for more examples.
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