Book Marketing Becomes Interesting

So we’ve seen Penguin’s foray into the digital 2.0 world with their Google mash-up for We Tell Stories, but they’re not the only ones doing some interesting book marketing.

Chuck “Fight Club” Palahniuk’s latest novel, “Snuff” (out May 20th) is being promoted with a series of spoof trailers, for films called “Chitty Gang Bang“, “Wizard of Ass” and “The Twilght Bone”. Check out the MySpace page too, for Chuck Palahniuk’s starlet, Cassie Wright. (The films were direced by Honest)

Douglas Coupland’s latest novel, The Gum Thief had a similar, though more salubrious pre-launch marketing campaign. A number of different films have been made each exploring different cinematic techniques. The whole collection of book trailers can be viewed here, but below is an example of each.