Comic Sans? Helvetica? Georgia? Baskerville? Which font should you use when you want to be taken seriously?
Baskerville is different from the rest. I’d call it a 1.5% advantage, in that that’s how much higher agreement is with it relative to the average of the other fonts. That advantage may seem small, but if that was a bump up in sales figures, many online companies would kill for it. The fact that font matters at all is a wonderment.
Baskerville seems to be the king of fonts. What I did is I pushed and pulled at the data and threw nasty criteria at it. But it is clear in the data that Baskerville is different from the other fonts in terms of the response it is soliciting. Now, it may seem small but it is impressive.