Author Archives: Chungaiz

China largest marketers are now spending hundreds of millions of dollars to develop, produce and advertise products to local consumers. Ad budgets are growing, and so is determination to win brand loyalty. So why isn’t China dominating regional and global awards shows like AdFest and Cannes? Thoughtful Media discusses the cultural and operational challenges faced by [...]

To celebrate Nike’s Festival of Sport, Nike China with Mindshare have made this rather splendid 3d Wall Painting. The Festival of Sport was held at Shanghai Stadium August 18-21, and sent the message that anyone can use sports to make their lives better and provides access to a variety of activities from basketball to football, tennis [...]

用运动 translates to ”Yong Yundong.” It’s also Nike China’s latest tagline to enhance “Just do it” with mainland consumers. The tagline (roughly translated in English as “Use Sports”) features in Nike’s latest campaign for China, kicking off a festival of sport this summer. You need to a flashplayer enabled browser to view this YouTube video In [...]

Mindshare did rather well globally with 3 golds, 2 silvers and 1 bronze at Cannes – specifically, Mindshare, WK, AKQA picked up a Golds in both the Titanium and Integrated and the Cyber Lions categories  for Write The Future (Nike’s World Cup campaign), and our very own GRID was shortlisted – but it’s worth keeping an eye on [...]