Author Archives: Chungaiz

Happiness vs. Money

By Chungaiz | Published: May 14, 2013

$75,000 a year is the optimal annual salary to impact happiness. For North Americans, at least. More than that, you worry too much about money. Less than that, you worry about not having enough. Money can purchase the symbols of happiness and success, but not the causes of serenity and contentment. Brain Pickings has a [...]

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Netflix: Not Stupid

By Chungaiz | Published: May 14, 2013

Q: What are you doing to combat piracy? A: One of the things is we get ISPs to publicise their connection speeds – and when we launch in a territory the Bittorrent traffic drops as the Netflix traffic grows. So, I think people do want a great experience and they want access – people are [...]

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So, you want to start a fashion label?

By Chungaiz | Published: May 9, 2013

Business of Fashion have some fantastic “education” articles about creating your own fashion label. What to consider, how to create the business plan, how to get investment support, allocation of capital, product design and development, and of course retail and sales strategy. Creating a fashion label is more than just parties, clothes and hot girls. [...]

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Modern Art was a CIA weapon

By Chungaiz | Published: April 26, 2013

  The Independent has a fascinating article about how the CIA used Abstract Expressionism to promote America’s cultural superiority over Russia during the cold war. Marshall McLuhan and Adam Curtis would have been proud! Read the article here.

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P&G’s One Page Memo

By Chungaiz | Published: March 14, 2013

Procter & Gamble’s “legendary” One Page Memo. A very effective tool - a document structure that is designed to sell, but written the way the reader wants to get the information, therefore making it easy to understand. 1. The Idea. What are you proposing? This is typically one sentence. Consider: What am I, as the reader or approver, [...]

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Where to Sit

By Chungaiz | Published: March 13, 2013
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Dior. Do it.

By Chungaiz | Published: February 28, 2013

Lawrence is the hot new Dior model. And, it was a magnificent fall. Dior.    

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Chanel’s Mother’s Day Flower Stall in Covent Garden

By Chungaiz | Published: February 28, 2013

  It’s Mother’s Day in two weeks time, March 10th. Chanel have decided to celebrate the women who gave us life by dedicating a flower stall just to them. Let’s be honest, what mother doesn’t like a bit of Chanel on her special day and wouldn’t be thrilled by a little black box?  The flowers [...]

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Consumption in China.

By Chungaiz | Published: February 26, 2013

  MEC, with CIC, have produced a report on 2013 Consumption Trends in China. “New consumption trends, both on a macro and micro level, are appearing, colliding, converging, and even disappearing, in real time and at lightning speed.  Marketers are working from scripts that are constantly being re-written.  Some of these trends are comprehensive in [...]

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Write. And Wrong

By Chungaiz | Published: February 26, 2013

“Good writing is not a natural gift. You have to learn to write well” – David Ogilvy. Here are 10 tips on how to better your writing: Read the Roman-Raphaelson book, “Writing that Works”. Read it three times. Write the way you talk. Naturally. Use short words, short sentences  and short paragraphs. Never use jargon words [...]

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