Monthly Archives: May 2010

ESPO / Steve Powers at PSFK

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Nike Write The Future – World Cup 2010 Advert

You need to a flashplayer enabled browser to view this YouTube video The season’s over. Bring on the World Cup! Directed by Alejandro G. Iñarritu (21 Grams, Babel), the new Nike ad launched on Facebook today and will feature after the final whistle of the Champions League Final May 22nd. Launched with a ‘hidden’ Youtube [...]

Posted in Advertising, Branding | 4 Comments

Nike World Cup Teaser – Rooney

You need to a flashplayer enabled browser to view this YouTube video Nike World Cup advert teaser, featuring Wayne Rooney. With a beard. In a caravan. More to come on 22nd May 2010.

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Go Faster – Motor Racing Design in the 70s

It’s not about typography, it’s not about layouts… these cars were designed to look dangerous. A few months back Arkitip reported about the The Graphic Design of Racing Cars book. Buy the book here. Wonderful insight as to how most of the design had a singular purpose… You’d never guess it, but these big toys [...]

Posted in Branding, Design, typography | Leave a comment

Logorama Wins Oscar

Logorama from Marc Altshuler – Human Music on Vimeo. Logorama, French Agency H5‘s film that we reported on previously, won an oscar this year. Congratulations! Logorama is 17 minutes of Hollywood blockbuster action, rife with car chases, natural disasters, and hostage-taking, but created entirely out of real world logotypes and brand characters.  In it, you’ll [...]

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Posted in 'Must See' Films, Branding, Films, Graphics, Illustration, vimeo | Leave a comment