Daily Archives: June 29, 2009

Nike Award Win!

A bit of blowing my own trumpet, but we (Mindshare UK) have just won an award for a Nike project: “Most Wanted” On the 19th June 2008, at half time during the Portugal vs. Germany match in Euro 2008, Sir Alex Ferguson called out to all young footballers in the UK to “stand up and be [...]

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Mos Def’s New Album Sold As TShirt

  PSFK reports that Mos Def has launched his new album, The Ecstatic, as a t-shirt. PR stunt definitely, but clever modern music marketing. Once again – like Prince, Radiohead, Groove Armada and the rest – it relies on already having a loyal fan base. But understanding this audience and how they interact with each other/music/marketing etc [...]

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