Daily Archives: June 24, 2009

GLOBE bikes

Globe bikes is a sub-brand of US cycling giant Specialized, and recently released a few interesting bikes. The brand is aimed at lifestyle cyclists, as opposed to specialized which is more performance oriented. i think, and i’m sure i’ll be corrected on this, but Garrett Chow of Mash SF is the new creative director, and [...]

Posted in Branding, cycling | 1 Comment

bont a-one carbon cycling shoes

these beauties are one of the ‘secret’ pieces of kit that team GB used to devistating effect at the Beijing olympics, albeit covered by a sleek overshoe. the carbon sole can be heated / re-heated and molded to the foot, and weighs an amazing 225grams per shoe, but they’re not cheap at $360 a set… [...]

Related Posts Plugin for WordPress, Blogger...
Posted in cycling, Technology | Leave a comment