Daily Archives: July 30, 2008

Recession Marketing From Nike

By Chungaiz | Published: July 30, 2008
I’m sure that there’ll be less articles on TheScrapBook about new clothes and things, and perhaps more about the effects of the credit crunch on marketing and design, as time goes on. Here’s my first! Contagious has an interesting article about recession marketing that mentions Nike’s new Zoom Victory shoe. Not only is this a great [...]
Posted in Branding, Design, Fashion, Technology | 3 Comments

Chris Brown’s Double Mint Hit

By Chungaiz | Published: July 30, 2008
R&B singer Chris Brown has a top 10 hit out at the moment called “Forever”. The chorus has the line “Double your pleasure/double your fun” – sound familiar? “Forever” is an extended version of a new Doublemint jingle written by Chris Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing [...]
Posted in Advertising, Branding, Music | 4 Comments