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Monthly Archives: July 2008
Recession Marketing From Nike
I’m sure that there’ll be less articles on TheScrapBook about new clothes and things, and perhaps more about the effects of the credit crunch on marketing and design, as time goes on. Here’s my first!
Contagious has an interesting article about recession marketing that mentions Nike’s new Zoom Victory shoe. Not only is this a great [...]
Posted in Branding, Design, Fashion, Technology 3 Comments
Chris Brown’s Double Mint Hit
R&B singer Chris Brown has a top 10 hit out at the moment called “Forever”. The chorus has the line “Double your pleasure/double your fun” – sound familiar?
“Forever” is an extended version of a new Doublemint jingle written by Chris Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing [...]
Posted in Advertising, Branding, Music 4 Comments
Stanley Kubrick’s Boxes
Jon Ronson spent 5 years going to Stanley Kubrick’s home to read the content of the boxes the film-maker left throughout the buildings there. Ronson admits that he was looking for Kubrick’s ‘Rosebud’ in the boxes that contain correspondence, photo research, his films’ ads, his daughter’s on-set films and more – and he points to [...]
Posted in Films Leave a comment
“Read at Work” and “Dont Click It”
Read At Work:
Dont Click It
Two great websites that deserve to be here on TheScrapBook. Play with them yourself to appreciate what they’re all about!
Posted in Advertising, Art, Blogs, Books, Branding, Design, Graphics, Illustration, Technology, WTF? Leave a comment
Tokyo Eye Denim Special
Denim special on NHK’s Tokyo Eye, looking at all the denim hot spots in Tokyo town. Click here to watch the Google video.
Oh, and it’s got a spot about Curry in Japan too, right at the end.
Posted in Fashion, Japan, Uncategorized Leave a comment
Timex 80 Watch at Oki Ni
Oki Ni are pushing the 80s iconic digital classic, a Timex watch! The indigo backlight rocks. Yellow for me, please.
Posted in Fashion Leave a comment
I met the Walrus
Don’t know about the rest of you but, when I was 14, I was trying to perfect a 180 heel-flip whilst slowly beginning to realise that there was this whole bunch of people that I had not really noticed before but, who were now omnipotent and strangely appealing…yep: – girls. What I was NOT doing [...]
Posted in Films, Hotels, Illustration, Youtube Leave a comment
Be Kanye (Absolut) Continues
Clever data capture opportunity from Absolut, following on from the infomercial we showed last week.
The copy says:
Press 1 to begin the registration process to become a groupie
Press 2 to join Kanye’s absolutely fabulous entourage
Press 3 for the absolute summertime cocktail
Press 4 for the BeKanye tablet, which “unleashes the superstar within” and “turns you into Kanye [...]
Posted in Advertising, Branding Leave a comment
Gnarls Barkley